In a recent experiment, we show how framing crucially affects people’s responses to one of the most important building blocks of the COVID-19 informational puzzle: the number of deaths. We show that the logarithmic scale graphs that the media routinely use to display this information are poorly understood by the public and affect people’s attitudes and policy preferences towards the pandemic. This finding has important implications because during a pandemic, even more than usually, the public depends on the media to convey understandable information in order to make informed decisions regarding health-protective behaviors.