Been saying this for years. Human are too linear to understand.

In a recent experiment, we show how framing crucially affects people’s responses to one of the most important building blocks of the COVID-19 informational puzzle: the number of deaths. We show that the logarithmic scale graphs that the media routinely use to display this information are poorly understood by the public and affect people’s attitudes and […]

A little humanity and remember it is not political. A month ago, the most annoying question you could ask your flight attendant was, “Is this flight full?” At that time, empty seats were a rarity. A healthy economy has had airplanes full for years ― especially the airline I’ve been employed with since 2006. Our loyalty program and our famous customer service make […]